Joachim Ritter, is a free-lance journalist with 25 years' professional experience. Special topics: architecture, lighting design and lighting technology. Joachim is the owner of the VIA-Verlag company and editor-in-chief of the Professional Lighting Design magazine. He is a Founding Member and was a board member of the Professional Lighting Designers’ Association, PLDA for 13 years. He also co-organises international workshops, conferences and other educational activities to promote the lighting design profession. He is organiser and founder of the global lighting design conventions in London PLDC 2007, Berlin 2009 and Madrid 2011. Joachim Ritter served also a Member of the Board of the IALD Education Trust Fund of the IALD, International Association of Lighting Designers from 2005 to 2006. In 2008 he was appointed as the advisor and coordinator of the Alingsås Lighting Center, the international Arena of Light, design and technology.